VINEYARD ECONOMICS SYMPOSIUM

The premier conference covering vineyard economic and financial issues.

Date: June 18, 2018

Location: Napa Valley Marriott

For sponsorship opportunities please contact us at info@winebusiness.com

2018 VINEYARD ECONOMICS SYMPOSIUM PROGRAM

Monday June 18, 2018 – Napa Valley Marriott, Napa California

8:00 – 8:30 a.m. REGISTRATION & COFFEE

8:30 – 9:00 a.m. WELCOME & VINEYARD ECONOMICS SURVEY RESULTS

Eric Jorgensen, President, Wine Business Monthly

Mark Greenspan, President and Viticulturist, Advanced Viticulture, Inc.

9:00 – 10:30 a.m. THE NEW NORMAL IN WINE COUNTRY AGLAND – PERSPECTIVE ON VINEYARD AND LAND ACQUISITIONS

Mark Couchman, Chief Investment Officer & CEO, Silverado Premium Properties – MODERATOR

Tony Correia, Owner, the Correia Company

Cody Jennings, Zepponi & Company

Jan Krupp, Owner, Krupp Brothers

Dana Vivier, Vice President of Strategic Planning, Far Niente

Availability, demand, land prices, vineyard deals, institutional investing and gamechangers, such as the Stagecoach Vineyards acquisition, have changed the market. Will land acquisitions and investments ever be the same? What is it that buyers are trying to accomplish? The impact on wine regions throughout California has created what some are describing as the “new normal.”

10:30 – 10:45 a.m. NAT DIBUDUO TRIBUTE

10:45 – 11:15 a.m. NETWORKING BREAK

11:15 – 12:30 p.m. THE IMPACT OF THE “UBER-CABERNETIZATION” TREND

Rachel Ashley, Vice President Wine Production, Treasury Wine Estates – MODERATOR

Matt Johnson, Chief Winemaker, Treasury Wine Estates

Kirk Grace, Director of California Vineyard Operations, Ste. Michelle Wine Estates

Justin Leigon, viticulturist, Pina Vineyard Management

Zach Rasmuson, SVP / COO, Duckhorn

12:30 – 1:45 p.m. NETWORKING LUNCH

1:45 – 2:30 p.m. THE QUEST FOR GRAPE PRICE JUSTIFICATION

Richard Mendelson, Esq., Of Counsel, Dickenson, Peatman & Fogarty

Terroir has an impact on vineyard values. Location is key. This provocative discussion will reveal how to bring added value to AVAs, the importance of conjunctive labeling, and the need for a register of vineyard designations.

2:30 – 3:00 p.m. TAX REFORM & VINEYARDS: ARE YOU A WINNER OR LOSER

David Pardes, Tax Partner, PricewaterhouseCoopers

Congress gave final approval on December 20, 2017 to the Tax Cuts and Jobs Act that would lower business and individual tax rates, modernize U.S. international tax rules and provide the most significant overhaul of the U.S. tax code in 30 years. Therefore, it is important to begin analyzing the new tax: provisions to gain a full understanding as to whether or not you are a winner or a loser under this new tax regime.

3:00 – 3:45 p.m. GRAPE & BULK WINE MARKET

Marc Cuneo, Bulk Wine Broker, Turrentine Wine Brokerage

Steve Fredricks, President, Turrentine Wine Brokerage

Understanding subtle market changes, and how they may influence the market cycles in the short and long term, is important for success. This session will provide an update of the current grape and bulk wine supply and demand, with a keen look at the impact of Cabernet Sauvignon, and take a closer look at the trends and strengths of the continuously evolving industry, from volume to price points to summaries by region and varietal.

3:45 – 4:45 p.m. WINETASTING AND NETWORKING MIXER

 

2017 Presentations

STATE OF THE GRAPES

CLICK HERE for the State of the Grapes Presentation

THE ECONOMIC IMPACT OF THE INDUSTRY’S EVOLVING LABOR LANDSCAPE

CLICK HERE for the Economic Impact of Labor Presentation

STATE AND FEDERAL UPDATES FOR WINE GRAPES

CLICK HERE for the Fedral and State Issues Presentation

UPDATES FROM THE NAPA COUNTY ASSESSOR (Support documents)

LEGAL ENTITY REASSESMENT ISSUES

LESSE-OWNED IMPROVEMENTS

NEW PARCELS

RESTRICTIONS AND VALUES

VALUING NEW PARCELS

VALUING VINEYARDS

WILLIAMSON

MIND THE GAAP

CLICK HERE for the Mind the GAAP Presentation

TAX REFORM PROPOSALS AND THE POTENTIAL IMPACT TO VINEYARD OWNERS AND GRAPE GROWERS

CLICK HERE for the Tax Reforms Presentation

THE MATH OF GRAPES

CLICK HERE for the Math of Grapes Presentation

GRAPE AND BULK WINE MARKET UPDATE

CLICK HERE for the Grape and Bulk Wine Presentation

TENDING TO VINES, FOR A HEALTHY BOTTOM LINE

CLICK HERE for the Tending To The Vines Presentation

SPONSORS

ADVISORY BOARD

Rachel Ashley

vice president of wine production

Treasury Wine Estates

Learn More About Rachel

Rachel Ashley is vice president of wine production for Treasury Wine Estates. This role leads the Americas Grape Resources, Winemaking and Winery Operations teams and is accountable for grape to glass delivery of quality wines across a 50-brand portfolio. Ashley holds a Ph.D. in viticulture from the University of Adelaide and embarked on her wine industry career in the Barossa Valley. She relocated to California 9 years ago, during which time she has gained extensive exposure and knowledge of the Californian wine industry from vineyard through to wine and built capability in team leadership, driving a high-performance culture.

Tony Correia

accredited rural appraiser

The Correia Company

Learn More About Tony

Tony Correia is widely recognized as a leading authority on the valuation of agricultural and rural properties, with a special emphasis on vineyards and wineries. He holds the professional designation of Accredited Rural Appraiser (ARA), and is currently an owner of The Correia Company. He provides a wide array of valuation and consulting services on agricultural and rural properties, specializing in more challenging valuations involving wineries, vineyards, estate planning and settlement, undivided partial interests in real property and water rights. He is also an instructor of valuation courses and seminars throughout the nation and Mexico, and is also a frequent public speaker on agricultural properties, appraisal, taxation, estate planning issues, water rights, and the vineyard and wine industries.

Karissa Kruse

president

Sonoma County Winegrowers

Learn More About Karissa

Karissa Kruse is president of the Sonoma County Winegrowers, a marketing and educational organization dedicated to the promotion and preservation of Sonoma County as one of the world’s premier grape growing regions. Kruse joined Sonoma County Winegrowers as director of marketing in September 2012 and was named president for the organization on May 1, 2013. Since taking over the top leadership role at the Sonoma County Winegrowers, Kruse has guided the strategy and implementation of Sonoma County’s commitment to become America’s first 100 percent certified sustainable wine region. Her approach has helped Sonoma County Winegrowers gain global recognition for their efforts and she’s been invited to speak at major conferences around the world.

Justin Leigon

viticulturist

Pina Vineyard Management

Learn More About Justin

Justin Leigon is viticulturist at Piña Vineyard Management in the Napa Valley. He is responsible for overseeing all aspects of high-end winegrape farming and is involved in vineyard development. He has been working professionally in the wine industry since 2004. After beginning his career in wine production, Leigon attended the University of California, Davis where he received his B.S. in viticulture and enology. Prior to joining Piña Vineyard Management, Leigon gained experience during harvest working at ultra-premium wineries such as Colgin Cellars and Caldwell Winery. In 2006 he spent time abroad in Australia learning about global wine styles.

Towle Merritt

general manager

Walsh Vineyards Management

Learn More About Towle

Towle Merritt, grandson of Towle Bundschu, grew up in Sonoma working on his family’s vineyard since he was 17 years old. After finishing college, he was off to France where he worked as a harvest intern for Domaine Compte Georges de Vogue, but returned to Gundlach-Bundschu in 2001 working up to viticulturist. Today, he has expanded his role to include other top-quality wine producers on the North Coast by Walsh Vineyards Management, a complete-service vineyard management company. Merritt’s goal is to contribute to the financial success of Walsh’s North Coast clients. Merritt is currently attending the Sonoma State University Wine MBA program.

Matt Parker

president

Silverado Investment Management Company

Learn More About Matt

Matt Parker oversees all strategy and activity at SIMCO, the wine grape division of Westchester. Additionally, Parker is responsible for acquisition and disposition activity, including sourcing, underwriting and executing vineyard transactions for the company. SIMCO manages more than 20,000 acres of premium vineyards in California, Washington, Oregon and New Zealand. Parker received his MBA from the Wharton School at the University of Pennsylvania, a Masters of Arts in urban planning from UCLA, and a Bachelor of Science degree in environmental science from Stephen F. Austin University.

Jennifer Putnam

executive director and chief executive officer

Napa Valley Grapegrowers

Learn More About Jennifer

Jennifer Putnam is the executive director and chief executive officer of the Napa Valley Grapegrowers, where she oversees a 10-person staff tasked to preserve and promote Napa Valley’s world-class vineyards. Putnam and her team of committed directors and staff have grown the organization from 324 members in 2004 to the over 700 today. Putnam earned her master’s degree from the University of California, Davis, focusing on viticulture and geography. Her professional background includes managing guest ranches, hospitality and events, and prior to that; wilderness management with the United States Forest Service and 7 years as a backcountry guide in Yosemite National Park. She earned her Bachelor of Science from Humboldt State University.

SPEAKERS

Rachel Ashley

vice president of wine production

Treasury Wine Estates

Learn More About Rachel

Rachel Ashley is vice president of wine production for Treasury Wine Estates. This role leads the Americas Grape Resources, Winemaking and Winery Operations teams and is accountable for grape to glass delivery of quality wines across a 50-brand portfolio. Ashley holds a Ph.D. in viticulture from the University of Adelaide and embarked on her wine industry career in the Barossa Valley. She relocated to California 9 years ago, during which time she has gained extensive exposure and knowledge of the Californian wine industry from vineyard through to wine and built capability in team leadership, driving a high-performance culture.

Tony Correia

accredited rural appraiser

The Correia Company

Learn More About Tony

Tony Correia is widely recognized as a leading authority on the valuation of agricultural and rural properties, with a special emphasis on vineyards and wineries. He holds the professional designation of Accredited Rural Appraiser (ARA), and is currently an owner of The Correia Company. He provides a wide array of valuation and consulting services on agricultural and rural properties, specializing in more challenging valuations involving wineries, vineyards, estate planning and settlement, undivided partial interests in real property and water rights. He is also an instructor of valuation courses and seminars throughout the nation and Mexico, and is also a frequent public speaker on agricultural properties, appraisal, taxation, estate planning issues, water rights, and the vineyard and wine industries.

Marc Cuneo

wine broker/partner

Turrentine Brokerage

Learn More About Marc

Coming soon!

Mark Couchman

Chief Investment Officer & CEO

Silverado Premium Properties

Learn More About Mark

Coming soon!

Nat DiBuduo

president/CEO

Allied Grape Growers

Learn More About Nat

Nat DiBuduo is the President CEO of Allied Grape Growers, a winegrape grower’s winegrape marketing association representing over 500 members throughout California for over 65 years, producing over 250, 000 tons annually. Prior to joining Allied in May 2000, DiBuduo was employed at Capital Agricultural Property Services, Inc. as the executive manager, where he had the responsibility of managing approximately 22,000 acres of agricultural land throughout California and Arizona. DiBuduo worked with his family through collage, graduating in 1972 until 1984 with Papagni Fruit Company farming and developing vineyards in Fresno, Madera and Kern Counties. DiBuduo has a B.S. degree in plant science/viticulture and a minor study in business administration from California State University, Fresno.

Steve Fredricks

president/partner

Turrentine Brokerage

Learn More About Steve

Coming soon!

Kirk Grace

director of California vineyard operations

Ste. Michelle Wine Estates

Learn More About Kirk

Coming soon!

Mark Greenspan

president and viticulturist

Advanced Viticulture, Inc.

Learn More About Mark

Coming soon!

Matt Johnson

chief winemaker

Treasury Wine Estates Americas

Learn More About Matt

Matt Johnson is the chief winemaker for the Americas at Treasury Wine Estates, providing management, winemaking support and direction for Beringer Vineyards, Sterling Vineyards, Beaulieu Vineyards, and Stags’ Leap among many brands in the Treasury portfolio. Originally from Australia, Johnson has 28 years of industry experience working in Australia, France, Chile, Argentina and California. In 1990, he joined Rosemount Estate. This family owned winery became part of a larger public corporation, and Johnson balanced commercial winemaking with Rosemount Estate and Lindeman’s while producing luxury Hunter Valley Shiraz and Semillon.

Jan Krupp

owner

Krupp Brothers

Learn More About Jan

Coming soon!

Justin Leigon

viticulturist

Pina Vineyard Management

Learn More About Justin

Justin Leigon is viticulturist at Piña Vineyard Management in the Napa Valley. He is responsible for overseeing all aspects of high-end winegrape farming and is involved in vineyard development. He has been working professionally in the wine industry since 2004. After beginning his career in wine production, Leigon attended the University of California, Davis where he received his B.S. in viticulture and enology. Prior to joining Piña Vineyard Management, Leigon gained experience during harvest working at ultra-premium wineries such as Colgin Cellars and Caldwell Winery. In 2006 he spent time abroad in Australia learning about global wine styles

Richard Mendelson, Esq.

Of Counsel

Dickenson, Peatman & Fogarty

Learn More About Richard

Coming soon!

David Pardes

tax partner

PricewaterhouseCoopers

Learn More About David

Coming soon!

Zach Rasmuson

chief operations officer

Duckhorn Wine Company

Learn More About Zach

As chief operations officer since 2012, Zach Rasmuson has played an integral role in establishing Duckhorn Wine Company as one of North America’s preeminent luxury wine brands. A master winemaker in his own right, he works closely with Duckhorn’s winemakers to oversee every aspect of production, including winemaking, grower relations and an estate program that spans Napa Valley, Anderson Valley, Sonoma County and Red Mountain in Washington state. Rasmuson also works alongside president and CEO Alex Ryan to chart the future of the company, implementing initiatives for strategic and sustainable growth.

Dana Vivier

vice president of strategic planning

Far Niente

Learn More About Dana

Coming soon!